Snapchat attempts to poach top digital talent from Uber
In an attempt to steal top digital talent from Uber, Snapchat has put a geo-filtered message over the company’s headquarters, sending the app users messages to convince them to swap jobs.
In an attempt to steal top digital talent from Uber, Snapchat has put a geo-filtered message over the company’s headquarters, sending the app users messages to convince them to swap jobs.
In an attempt to steal top digital talent from Uber, Snapchat has put a geo-filtered message over the company’s headquarters, sending the app users messages to convince them to swap jobs.
The messages include the Snapchat ghost mascot looking glum while driving a cab, another asks “this place driving you mad?” accompanied by the Uber logo, and linking back to Snapchat recruitment.
Snapchat spokesperson Jill Hazelbaker told Forbes: “They’re a unique and playful form of recruiting.”
Snapchat has admitted to using this recruitment technique in a number of locations.
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