Social sharing tool Snapchat is reportedly in negotiations with Comedy Central, Spotify and Vice (among others) ahead of the launch of Discover – a new wing to its popular service that will circulate articles, music and video content.
Social sharing tool Snapchat is reportedly in negotiations with Comedy Central, Spotify and Vice (among others) ahead of the launch of Discover – a new wing to its popular service that will circulate articles, music and video content.
People familiar with the matter have claimed that Snapchat is also in talks with BuzzFeed, CNN, the Daily Mail, ESPN, Hearst (Cosmopolitan magazine), National Geographic, Time inc. (People magazine) and Vevo, according to mock-up of the new ‘Discover’ section obtained by Digiday.
The industry whispers have been confirmed by spokespeople at ESPN and Vevo, who admit they are in talks with Snapchat regarding the new Discover section of the app.
Snapchat have so far declined to comment.
The perishable nature of the social tool will apply to news stories, their short shelf-life will is hoped to encourage users to check-in regularly for the latest and most up-to-date news.
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