Soma.com Signs With Avenue A for Online Campaign

Seattle-based agency Avenue A expanded its relationship with Soma.com and will launch a campaign promoting the online pharmacy through a series of strategic media buys and data collection and analysis.

Soma has increased its spending with Avenue A substantially, citing analytical information gained from its relationship with the agency as a major motivator. Billings were not disclosed.

“Building a business on the Internet requires in-depth knowledge of where your potential customers exist,” said Mike Hartmann, vice president of marketing for Soma.com. “Avenue A has both the knowledge and resources to help us build that clientele through an effective online outreach. Avenue A also has the unique capability of bringing both online media buying service and factual analytical data together. Their reporting shows us in a clear way what works, what doesn’t and how to improve it.”

Avenue A said it has expanded recently to meet the growing needs of its clients, making several new hires, doubling capacity of Avenue A’s proprietary ad scheduling system, and taking space in New York. Avenue A is also near completion on a Data Center for the New York office, which will house the components of its proprietary ad serving and data collection/analysis technology.