Sony Wins Top Honor for Australian Internet Advertising

The winners of the creatively named1999 Australian Internet Advertising Awwwards were announced late Thursday,with Sony and Fairfax Online taking several top honors.

The winners of the 1999 Australian Internet Advertising Awwwards were announced late Thursday, with Sony and Fairfax Online taking several top honors.

The top award for most creative online marketing strategy was won by Sony for its ad campaign for Ape Escape, a new Playstation game. Quicken.com.au and Ebet Online ranked as finalists.

Fairfax Online won the Click-And-Win award for a specific offer-oriented online campaign, with Excite Australia and Nestlé Confectionery Ltd also mentioned.

Sony also grabbed the award for one-to-one marketing campaigns, with ANZ recognized for two separate campaigns.

Macquarie won the Whiz Bang award for innovative Internet marketing, with mentions going to Intel Australia and Dell Computers. Kellogg Australia Pty Ltd took honors for the its mixed off- and online media campaign, with Fairfax and Hutchinson Telecom following as finalists.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource