Starbucks: Cause Marketing and a 5 Cent Debate

During the holiday season, Starbucks Coffee will donate five cents from the purchase of select beverages to help finance AIDS programs in Africa. A debate about the campaign is playing out on YouTube, proof that promoting a philanthropic endeavor can spur as much discord as selecting a coffee blend.

During the holiday season, Starbucks Coffee will donate five cents from the purchase of select beverages to help finance AIDS programs in Africa.

A debate about the campaign is playing out on YouTube, proof that promoting a philanthropic endeavor can spur as much discord as selecting a coffee blend.

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