Starbucks pushes for digital, mobile and loyalty growth
The company is hoping to establish a ‘Starbucks currency’ via its rewards scheme that can be used across multiple platforms, thus growing customer loyalty.
The company is hoping to establish a ‘Starbucks currency’ via its rewards scheme that can be used across multiple platforms, thus growing customer loyalty.
Starbucks is to expand its My Starbucks Rewards programme in a bid to enhance its mobile, digital and loyalty operations. The company is hoping to establish a ‘Starbucks currency’ via its rewards scheme that can be used across multiple platforms, thus growing customer loyalty.
A recent earnings call with analysts revealed that the Starbucks Card’s global balance was $4 billion at the end of its fourth quarter, having expanded to 11 new markets including Hong Kong and Germany.
Updates to Starbucks’ mobile apps are also in the pipeline, with new features such as mobile ordering and digital tipping apparently “on the way”.
In a scheme being trialled in the US, fans of the brand can now also purchase coffees for friends via Twitter, although there is currently no plan to roll out this initiative elsewhere.
Starbucks reported a 7 per cent rise in like-for-like sales in the three months to September 30th, including a 2 per cent increase in sales across Europe, the Middle East and Africa. It declared it was “encouraged” by the “solid performance” in the UK – its single biggest market in Europe – where it is currently pushing for a larger share of the fast-food market.
You must be logged in to post a comment.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
[…] The company is hoping to establish a ‘Starbucks currency’ via its rewards scheme that can be used across multiple platforms, thus growing customer loyalty. […]