Stockgroup.Com Names RocketScience as AOR

Stockgroup.com Holdings Inc. named New York City-based RocketScience as its agency of record for an advertising and brand-building awareness campaign.

The agency will be responsible for a variety of advertising and marketing activities to drive traffic to the www.stockgroup.com site by positioning it as a premier brand in the micro- and small-cap arena.

The hiring of RocketScience also represents a major component of a campaign to promote the next generation of stockgroup.com, scheduled for later this year, the company said. Billings were not disclosed.

The next generation site will be “the most in-depth, single source of financial information on the micro- and small-cap sectors on the Internet,” the company said, including analyst reports from the Stockgroup.com proprietary database, financial newsletter research and analytical charting for micro- and small-cap companies.

“We see RocketScience as the perfect partner for us,” said Marcus New, chairman and chief executive officer of Stockgroup.com. “They have demonstrated an ability to work with entrepreneurial companies similar to Stockgroup.com and have conducted several highly successful advertising and brand-building campaigns. . .”

RocketScience is a five year-old advertising agency that marries its BrandMessaging service with creative vision. BrandMessaging provides a blueprint that assures the message created will be consistent with the marketing goals of a company and that it contains a persuasive thought that works throughout the spectrum of media, the company said.

Clients have included New Jersey Online, Homedelivery.com, Dell Computers, Gaspra Technologies and newspaper consortium New Century Network’s NewsWorks.