Straight UP! Names Sales Veep

Interactive advertising tracking and reporting company Straight UP! in San Diego said that Doug Nester has been named vice president of sales.

Nester will be introducing Straight UP’s technology to the scores of e- commerce advertisers he has relationships with. In addition, he will be helping to shape the company’s emerging sales strategy for both direct and channel sales of its advertising-to-sales reporting service, as well as assisting in refining the company’s selling process.

Previously, Nester was instrumental in building Wired’s online sales team from the ground up. Arriving shortly after the sale of the first banner, Nester ultimately managed sales efforts for most of Wired Digital’s sales programs. Prior to that he was VP, Associate Media Director at Goldberg, Moser, O’ Neill/San Francisco.

Straight UP! provides a real-time Internet tracking and reporting service that enables marketers to fully measure, understand, and increase the impact and effectiveness of Web marketing campaigns. The service covers banners, buttons, emails, rich media ads, interstitials and hyperlinks.