Survey Finds Holiday-Related Ads Surged Near Christmas
Web measurement firm NetRatings said holiday advertisingonline jumped from 20 percent of total Web advertising during the week of Dec.6, 1998 to 36 percent for the week of Dec. 20, 1998.
Web measurement firm NetRatings said holiday advertisingonline jumped from 20 percent of total Web advertising during the week of Dec.6, 1998 to 36 percent for the week of Dec. 20, 1998.
Web measurement firm NetRatings said holiday advertising online jumped from 20 percent of total Web advertising during the week of Dec. 6, 1998 to 36 percent for the week of Dec. 20, 1998.
Here’s a breakdown of holiday advertising by category for the past few weeks, according to NetRatings:
| 20-Dec | 13-Dec | 6-Dec | 29-Nov | |
| Category | Reach % | Reach % | Reach % | Reach % |
| Apparel | NA | 1.18% | 3.38% | 4.30% |
| Auction | 1.07 | 6.35 | 8.07 | 4.6 |
| Books/CDs | 10.73 | 15.37 | 19.44 | 10.6 |
| Catalogs | 27.31 | 24.66 | 20.44 | 26.5 |
| Computer Products | 4.59 | 12.46 | 11.19 | 4.6 |
| Flowers | 10.74 | 2.95 | 5.55 | NA |
| Garden | 5.91 | 7.35 | 4.14 | 3.5 |
| Greeting Cards | NA | NA | 1.39 | 1 |
| Shopping Network | 23.67 | 19.44 | 17.41 | 33.2 |
| Toys | 0.53 | 1.68 | 2.7 | 8.4 |
| Travel | 13.45 | 7.03 | 3.79 | NA |
Also, NetRatings said the top 10 holiday advertisers for the weeks of Dec 13 and Dec 20, 1998, were:
Dec. 20, 1998
Dec. 13, 1998
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