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    T-Mobile Back on Current TV for VCAMs

    Current TV and T-Mobile are teaming up again to challenge the cable channel's viewers to send in video ads online, promoting the wireless company's products

    Author Date published January 8, 2008 Categories

    CurrentTV.jpgCurrent TV and T-Mobile are teaming up again to challenge the cable channel’s viewers to send in video ads online, promoting the wireless company’s products. The two companies previously ran a contest for viewers to send in potential ads promoting T-Mobile’s “Fav 5” campaign where winning submissions were voted for online and eventually broadcast on-air. The latest contest centers on T-Mobile’s Sidekick LX device, and closes on February 25, 2008. Current has run several Viewer-Created Ad Messages (VCAM) Assignments since it was launched in 2005.

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