close

Strategy

Innovation

Insights

Stats & Tools

    Your 2021 marketing playbook needs to be revised, again
    Digital Marketing

    Your 2021 marketing playbook needs to be revised, again

    5y Norman Guadagno

    Your 2021 marketing playbook needs to be revised, ...

    Acoustic CMO Norman Guadagno explains why it’s OK to reimagine your marketing playbook for 2021 (even the one you just completed last week). Read More...

    View article
    Top marketers highlight 5 common themes about the impact of 2020 on business
    Digital Marketing

    Top marketers highlight 5 common themes about the impact of 2020 on busines...

    5y Jacqueline Dooley

    Top marketers highlight 5 common themes about the ...

    ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...

    View article
    Make sure your marketing vision is 20-20 this year
    Digital Marketing

    Make sure your marketing vision is 20-20 this year

    6y Tom O'Regan

    Make sure your marketing vision is 20-20 this year

    Madison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...

    View article
    SaaS 2020 Trends: Customer retention lies in engagement, partnership, and nurturing the P2P community
    Digital Marketing

    SaaS 2020 Trends: Customer retention lies in engagement, partnership, and n...

    6y Robin van Lieshout

    SaaS 2020 Trends: Customer retention lies in engag...

    Customer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read More...

    View article
    Marketing mind-blowers for 2020!
    Analytics

    Marketing mind-blowers for 2020!

    6y James McDermott

    Marketing mind-blowers for 2020!

    Lytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. Read More...

    View article
    48% B2B marketers admit content is only "somewhat effective" or "ineffective"
    Content

    48% B2B marketers admit content is only "somewhat effective" or "ineffectiv...

    7y Luke Richards

    48% B2B marketers admit content is only "somewhat ...

    New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...

    View article
    Top challenges for digital marketing agencies for 2020
    Digital Marketing

    Top challenges for digital marketing agencies for 2020

    7y Jacqueline Dooley

    Top challenges for digital marketing agencies for ...

    "Agencies will have to better define their role in the client’s journey towards success," says a new report from Wix on top challenges for the industr...

    View article
    Using predictive modeling to plan your 2020 marketing strategy
    Analytics

    Using predictive modeling to plan your 2020 marketing strategy

    7y Jacqueline Dooley

    Using predictive modeling to plan your 2020 market...

    For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

    View article