Zero-Click Search: What Marketers Get Wrong (and What to Do Next)
AI

Zero-Click Search: What Marketers Get Wrong (and What to Do Next)

3m ClickZ

Zero-Click Search: What Marketers Get Wrong (and W...

Charlie Clark, Founder of Minty Digital explains why SEO fundamentals still underpin both traditional and AI search visibility, even as zero-click beh...

View article
Examining how AI can improve customer-brand relationships
AI

Examining how AI can improve customer-brand relationships

3y Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

View article
What does performance marketing look like in 2023?
Data-Driven Marketing

What does performance marketing look like in 2023?

3y Guy Sheetrit

What does performance marketing look like in 2023?

With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...

View article
The age of the prompt: Brand drivers wanted
AI

The age of the prompt: Brand drivers wanted

3y Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

View article
The role of AI advertising for deep customer experience personalization
AI & Automation

The role of AI advertising for deep customer experience personalization

6y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

View article
Here’s how AI is revolutionizing ecommerce
AI & Automation

Here’s how AI is revolutionizing ecommerce

8y Emily Alford

Here’s how AI is revolutionizing ecommerce

As ecommerce brands struggle to provide increasingly personalized experiences for customers across devices, artificial intelligence is revolutionizing...

View article