The growth of Amazon Advertising and how it’s linked to Prime Day 2019
Digital Advertising

The growth of Amazon Advertising and how it’s linked to Prime Day 2019

7y Tereza Litsa

The growth of Amazon Advertising and how it’s link...

Kenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce
Analytics

Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

7y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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How to structure your Amazon Advertising account for success
Digital Advertising

How to structure your Amazon Advertising account for success

7y Matt Strietelmeier

How to structure your Amazon Advertising account f...

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...

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How to make the most of your Amazon ad spend
Ecommerce

How to make the most of your Amazon ad spend

7y Emily Alford

How to make the most of your Amazon ad spend

US advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...

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Amazon Advertising class: Nail these 7 essential growth hacks
Ecommerce

Amazon Advertising class: Nail these 7 essential growth hacks

7y Kimberly Collins

Amazon Advertising class: Nail these 7 essential g...

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...

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Weekly martech review: Moesif lands $3.5M for API analytics, influencer marketing, Amazon new viewability standard
Disruptive MarTech

Weekly martech review: Moesif lands $3.5M for API analytics, influencer mar...

7y Kimberly Collins

Weekly martech review: Moesif lands $3.5M for API ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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Not advertising on Amazon? You’re probably missing out
Display Advertising

Not advertising on Amazon? You’re probably missing out

7y Emily Alford

Not advertising on Amazon? You’re probably missing...

A quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them. Read...

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Amazon HQ2 plans for Queens, NY and Crystal City, VA
Ecommerce

Amazon HQ2 plans for Queens, NY and Crystal City, VA

7y Kimberly Collins

Amazon HQ2 plans for Queens, NY and Crystal City, ...

Amazon is finalizing plans to split its second headquarters between Long Island City (LIC), Queens, New York, and Crystal City, Virginia, a suburb of ...

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