These five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...
View articleSpeaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...
View articleIf you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Read More...
View articleAt today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleThere is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long...
View articleWhat does it take to break consumers of their shopping habits and move them to your brand? Read More...
View articleCustomers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Read More...
View articleThe collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...
View articlePandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
View articleOne-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...
View articleIt's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...
View articleA recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when s...
View articleCreating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...
View articleMore and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleThere are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Rea...
View articleThere is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...
View articleHavas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...
View articleBig data means different things in different regions – in China retailers are finding ways to make it useful. Read More...
View articleContent marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what wor...
View articleArtificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Read More...
View articleThis Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...
View articleMany things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can ...
View articleColumnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...
View articleWeb analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Read More...
View articleThe year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...
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