Sweet solutions for a cookie-less world
Digital Advertising

Sweet solutions for a cookie-less world

6y Sofia Maravich

Sweet solutions for a cookie-less world

Sofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be successful in a non-data t...

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Digital ad spend: Paid search continues to dominate in 2019
Digital Advertising

Digital ad spend: Paid search continues to dominate in 2019

7y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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Nielsen launches its Podcast Listener research service
Digital Advertising

Nielsen launches its Podcast Listener research service

7y Barry Levine

Nielsen launches its Podcast Listener research ser...

Announced this week, Nielsen's Podcast Listener research service surveys 30,000 podcast subscribers to create profiles that provide buying habits, int...

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency
Digital Advertising

IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

7y Barry Levine

IAB Tech Lab releases ‘nutrition label’ for digita...

These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...

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