How Humanscale pivoted from in-office to the WFH furniture market
Case Study

How Humanscale pivoted from in-office to the WFH furniture market

5y Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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How to avoid being boring in B2B sales
Marketing

How to avoid being boring in B2B sales

10y Tereza Litsa

How to avoid being boring in B2B sales

Who said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of p...

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