Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021
Digital Marketing

Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

5y Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

View article
Mid-year checkpoint: Three data-dependent marketing strategies
Data insights

Mid-year checkpoint: Three data-dependent marketing strategies

6y Mark Lawrence

Mid-year checkpoint: Three data-dependent marketin...

Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...

View article
How Netflix is helping brands harness the power of interactive content
Brand awareness

How Netflix is helping brands harness the power of interactive content

6y Moti Cohen

How Netflix is helping brands harness the power of...

Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...

View article
Meet Amplify.ai, the AI-driven software personalizing consumer engagement
Disruptive MarTech

Meet Amplify.ai, the AI-driven software personalizing consumer engagement

7y Tessa Judge

Meet Amplify.ai, the AI-driven software personaliz...

Interview with Amplify.ai's CEO, Mahi de Silva, on what the company is up to, what challenges they expect for 2019, and where they're headed. Read Mor...

View article