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    Customer intent in the nonlinear modern marketing funnel
    Digital Marketing

    Customer intent in the nonlinear modern marketing funnel

    7y Brian Solis

    Customer intent in the nonlinear modern marketing ...

    Google looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...

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    Start predicting intent at any moment in the customer journey
    Customer journey

    Start predicting intent at any moment in the customer journey

    8y Brian Solis

    Start predicting intent at any moment in the custo...

    To drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...

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