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    Data and Measurement Resolutions for 2014
    Analytics

    Data and Measurement Resolutions for 2014

    12y Vinoaj Vijeyakumaar

    Data and Measurement Resolutions for 2014

    Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...

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    SVG Media Aims to Demystify Digital Ecosystem in India
    Asia

    SVG Media Aims to Demystify Digital Ecosystem in India

    13y Adaline Lau

    SVG Media Aims to Demystify Digital Ecosystem in I...

    SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country...

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    40% of Brands Using DMPs But Emphasize Internal Data
    Analytics

    40% of Brands Using DMPs But Emphasize Internal Data

    13y Susan Kuchinskas

    40% of Brands Using DMPs But Emphasize Internal Da...

    A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ...

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