US digital ad spend up 18% YoY, new IAB report says
Digital Advertising

US digital ad spend up 18% YoY, new IAB report says

7y Kimberly Collins

US digital ad spend up 18% YoY, new IAB report say...

Digital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...

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Digital ad spend: Paid search continues to dominate in 2019
Digital Advertising

Digital ad spend: Paid search continues to dominate in 2019

7y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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