Manischewitz Looks to Thanksgivukah for Market Expansion
Marketing

Manischewitz Looks to Thanksgivukah for Market Expansion

12y Susan Kuchinskas

Manischewitz Looks to Thanksgivukah for Market Exp...

Manischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especi...

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Capital One 360 Social Campaign Asks Consumers ‘What are You #Saving4?’
Marketing

Capital One 360 Social Campaign Asks Consumers ‘What are You #Saving4?’

12y Lisa Lacy

Capital One 360 Social Campaign Asks Consumers ‘Wh...

Capital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as ...

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Modern Brand Microsites Showcase Campaigns, Collaboration & Culture
Marketing

Modern Brand Microsites Showcase Campaigns, Collaboration & Culture

12y Tessa Wegert

Modern Brand Microsites Showcase Campaigns, Collab...

A new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple pur...

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Be Thankful for These 10 Online Marketing Trends
Media

Be Thankful for These 10 Online Marketing Trends

12y Kristin Kovner

Be Thankful for These 10 Online Marketing Trends

Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...

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The Changing Role of Digital Media Sales People
Marketing

The Changing Role of Digital Media Sales People

12y Alan Cutter

The Changing Role of Digital Media Sales People

Classic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional i...

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Cheetos Project TP Encourages Virtual Halloween Mischief
Marketing

Cheetos Project TP Encourages Virtual Halloween Mischief

12y Mary Lisbeth D'Amico

Cheetos Project TP Encourages Virtual Halloween Mi...

Cheetos latest digital campaign lets users virtually toilet paper the site of their choice. Read More...

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Ted Baker’s 'Redge Blaker' Speaks to Aging Hipsters
Marketing

Ted Baker’s 'Redge Blaker' Speaks to Aging Hipsters

12y Lisa Lacy

Ted Baker’s 'Redge Blaker' Speaks to Aging Hipster...

The fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Read More...

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