Maximizing value marketing in unprecedented economic times
Strategy

Maximizing value marketing in unprecedented economic times

3y Ahab Nimry

Maximizing value marketing in unprecedented econom...

While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging...

View article
CMO spend on analytics expected to double in next three years, despite overall economic uncertainty
AI & Automation

CMO spend on analytics expected to double in next three years, despite over...

7y Luke Richards

CMO spend on analytics expected to double in next ...

Recent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...

View article