Why domain-level “intent” can mislead the buyer journey analysis
Digital Marketing

Why domain-level “intent” can mislead the buyer journey analysis

5y Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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Personalization, segmentation, testing: How email marketers can use AI
AI & Automation

Personalization, segmentation, testing: How email marketers can use AI

7y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole
Email

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth...

8y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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Five reasons SMBs should be using email automation
Email

Five reasons SMBs should be using email automation

8y Al Roberts

Five reasons SMBs should be using email automation

Marketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...

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Unlocking email marketing's full potential with the human touch
Email

Unlocking email marketing's full potential with the human touch

8y Mike O'Brien

Unlocking email marketing's full potential with th...

Over the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...

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10 email marketing tools to help build, send, automate and optimize your campaigns
Disruptive MarTech

10 email marketing tools to help build, send, automate and optimize your ca...

9y Chris Camps

10 email marketing tools to help build, send, auto...

Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...

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5 tips for launching a successful localized email marketing strategy
Ecommerce

5 tips for launching a successful localized email marketing strategy

9y Amanda DiSilvestro

5 tips for launching a successful localized email ...

If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus ...

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A beginner's guide to email marketing automation
Automation

A beginner's guide to email marketing automation

9y Tereza Litsa

A beginner's guide to email marketing automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started. Read...

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