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    Which mobile ad formats really catch the consumer's eye?
    Digital Marketing

    Which mobile ad formats really catch the consumer's eye?

    7y Mike O'Brien

    Which mobile ad formats really catch the consumer'...

    Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

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    Decoding the product page with eye tracking research
    Ecommerce

    Decoding the product page with eye tracking research

    8y Olivier Tilleuil

    Decoding the product page with eye tracking resear...

    Product pages are one of the stop signs where online shoppers decide whether to go through with the purchase or not. Eye tracking research unveils how...

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