Google this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect ...
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View articleBrands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Read More...
View articleAs Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Read More...
View articleGet better informed about the validity of your data sources while also gaining additional insight into what's happening in your market. Read More...
View articleSocial interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and wh...
View articleA look at a few reports that marketing professional can use to take action immediately. Read More...
View articleNASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions duri...
View articleWhy you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Read More...
View articleGoogle's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels ...
View articleGoogle reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume fo...
View articleConsumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and im...
View articleBy staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or ser...
View articleThe share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...
View articleGoogle+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a repo...
View articleHow do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Read More...
View articleMarket participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yaho...
View articleAdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how...
View articleA new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find ...
View articleThe results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Read More...
View articleAgencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...
View articleGoogle executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum. Read More...
View article"No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has ...
View articleBetween July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoena...
View articleOnline search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increa...
View articleIn the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level? Read More...
View articleAs you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organi...
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