How Reese's, Walmart and Jagermeister nailed their Halloween marketing
Digital Advertising

How Reese's, Walmart and Jagermeister nailed their Halloween marketing

7y Mike O'Brien

How Reese's, Walmart and Jagermeister nailed their...

With Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...

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St. Patrick's Day reminds us that "the holidays" don't end in January
Leadership

St. Patrick's Day reminds us that "the holidays" don't end in January

8y Mike O'Brien

St. Patrick's Day reminds us that "the holidays" d...

It's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...

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6 ways HQ Trivia could open up to advertisers
Digital Marketing

6 ways HQ Trivia could open up to advertisers

8y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

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The Digital Download: Transparency, viewability win the week's news
Media

The Digital Download: Transparency, viewability win the week's news

10y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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The 10 most cringeworthy social fails of 2015
Social Media

The 10 most cringeworthy social fails of 2015

10y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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Facebook Loves Its Candy
Audience

Facebook Loves Its Candy

13y James Dohnert

Facebook Loves Its Candy

New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...

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Easter Candy Brands Hop With Twitter Parties and Gooey Promos
Data insights

Easter Candy Brands Hop With Twitter Parties and Gooey Promos

15y Lisa Lacy

Easter Candy Brands Hop With Twitter Parties and G...

Iconic candy brands use social campaigns and contests to ensure Easter baskets are filled with their goodies. Read More...

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Hershey, Hottrix Go To Court Over Chocolate Milk iPhone Apps
Media

Hershey, Hottrix Go To Court Over Chocolate Milk iPhone Apps

16y Douglas Quenqua

Hershey, Hottrix Go To Court Over Chocolate Milk i...

Hershey asks a federal judge to declare that its free app does not infringe on a rival's paid one. Read More...

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