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    Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
    Case Study

    Turning TikToks into book sales: Penguin Random House's influencer marketin...

    4y Benjamin Broomfield

    Turning TikToks into book sales: Penguin Random Ho...

    When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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    There’s more than one way to build an influencer program
    Digital Marketing

    There’s more than one way to build an influencer program

    6y Molly Young

    There’s more than one way to build an influencer p...

    Impact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a bran...

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