Marketo Buys Insightera in First Acquisition Since IPO
Data insights

Marketo Buys Insightera in First Acquisition Since IPO

12y Yuyu Chen

Marketo Buys Insightera in First Acquisition Since...

Marketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in Ma...

View article
Marketo Shares Jump 57% in IPO
Marketing

Marketo Shares Jump 57% in IPO

13y Melanie White

Marketo Shares Jump 57% in IPO

Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $7...

View article
Marketo Files to Go Public With $75 Million IPO
Financial Services

Marketo Files to Go Public With $75 Million IPO

13y James Dohnert

Marketo Files to Go Public With $75 Million IPO

Some commentators say the move is a sign of the growing potential of the marketing automation software market. Read More...

View article
Marketo Acquires Crowd Factory
Social

Marketo Acquires Crowd Factory

14y Team ClickZ

Marketo Acquires Crowd Factory

Marketing automation company acquires developer of social campaign management tool. Read More...

View article
Marketing Automation: Far From Automatic
Marketing

Marketing Automation: Far From Automatic

14y Anna Maria Virzi

Marketing Automation: Far From Automatic

Technology can make marketing more efficient, but there's a hitch. Read More...

View article
Marketing Automation: 6 Tips for Success
Marketing

Marketing Automation: 6 Tips for Success

15y Anna Maria Virzi

Marketing Automation: 6 Tips for Success

How to reduce pain points when implementing a marketing automation program Read More...

View article