The Digital Download: Ad blocking, online video, Facebook updates on the rise
Media

The Digital Download: Ad blocking, online video, Facebook updates on the ri...

10y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

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What can chatbots do for ecommerce?
Chatbots

What can chatbots do for ecommerce?

10y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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3 Ways Brands are Using Social Analytics to Sell Smarter
Social

3 Ways Brands are Using Social Analytics to Sell Smarter

11y Jasmine Sandler

3 Ways Brands are Using Social Analytics to Sell S...

Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...

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Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'
Social

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

11y Mike O'Brien

Marvel Gives Superheroes Twitter Handles to Promot...

Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...

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Mattel Designs Web Properties With Advertisers In Mind
Marketing

Mattel Designs Web Properties With Advertisers In Mind

15y Susan Kuchinskas

Mattel Designs Web Properties With Advertisers In ...

Toy giant makes sure sites like HotWheels.com, Barbie.com, and MonsterHigh.com support the deep integration advertisers want. Read More...

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