A lesson about how better to communicate sensitive changes. Read More...
View articleLatest offering from Google could prove privacy perception is reality. Read More...
View articleEPIC argues consolidated policy violates a consent order Google signed with the FTC last year. Read More...
View articleDespite a request to suspend privacy policy plans, Google said it would proceed with its agenda. Read More...
View articleAdTruth and other device fingerprinting companies see opportunity in Do-Not-Track. Read More...
View articleCo-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes. Read More...
View articlePlatform update aims to help clients comply with EU's ePrivacy Directive. Read More...
View articleLegislators asked Google to respond to detailed questions about changes to its privacy policies. Read More...
View articleSixty privacy policies associated with various Google products will be boiled down to one. Read More...
View articleThe sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Read...
View articleWhat are we getting for trading away our formerly precious privacy? A leap forward to a more highly evolved state. Read More...
View articleGroups like Center for Digital Democracy played key roles in influencing privacy legislation introduced in 2011. Read More...
View articleThere are still brands out there that don't have a true understanding of the need to follow customer preferences. Make sure your brand isn't one of th...
View articleLooking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospe...
View articleCommissioner Jennifer Stoddart reveals guidelines for collection and use of online behavioral data. Read More...
View articleHow do you balance awesome service and consumer privacy? Read More...
View articleSteps that all marketers should take in the new year based on what we learned in 2011. Read More...
View articleAdvertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series...
View articleWhy marketers must find a way to make ad technologies understandable, flexible, and less scary to Grandmom and Uncle Harry. Read More...
View articleMarc Groman's hire comes as the Federal Trade Commission nears release of a major privacy framework governing online ads. Read More...
View articleVideo ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Read More...
View articleCombined, the three certified compliance firms enabling the Ad Choices Icon could be generating up to $1 million per month in serving fees. Read More...
View articleAnnouncement arrives against backdrop of annual privacy meeting for global brands. Read More...
View articleCo-chairs of House Privacy Caucus inquired about a geotargeted ad program. Read More...
View articleWhy has guidance been issued on online behavioral advertising and what does it mean for advertisers? Read More...
View articleIs there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Read More...
View articleJ. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy. Read More...
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