On D2C digital ad spend, Google and Facebook still beat Amazon
Digital Advertising

On D2C digital ad spend, Google and Facebook still beat Amazon

7y Jacqueline Dooley

On D2C digital ad spend, Google and Facebook still...

New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...

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Where do the biggest brands spend their marketing dollars?
Ad Industry Metrics

Where do the biggest brands spend their marketing dollars?

10y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

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Desktops and Banners Still Rule the Ad Marketplace
Display Advertising

Desktops and Banners Still Rule the Ad Marketplace

11y Kevin Lee

Desktops and Banners Still Rule the Ad Marketplace

These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...

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Mobile Advertising and Its Original Medium
Media

Mobile Advertising and Its Original Medium

11y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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iHeartMedia Brings the Programmatic Marketplace to Radio
Media

iHeartMedia Brings the Programmatic Marketplace to Radio

11y Yuyu Chen

iHeartMedia Brings the Programmatic Marketplace to...

The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...

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Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World
Ecommerce

Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

11y Emily Alford

Rebecca Minkoff and eBay Bring Digital Shopping to...

Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes...

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Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement
Actionable Analysis

Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement

12y Emily Alford

Pandora "AMPs" Audience Analytics to Boost Musicia...

Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Read M...

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Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars
Data insights

Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

12y Yuyu Chen

Nielsen: TV Leads Ad Spend While Display Internet ...

Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend. Read More...

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