close

Strategy

Innovation

Insights

Stats & Tools

    Location and lenses: What does the future look like for Snapchat?
    Social & Community

    Location and lenses: What does the future look like for Snapchat?

    8y Mike O'Brien

    Location and lenses: What does the future look lik...

    Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

    View article
    Move up the metrics value chain: social shares are great, but only if they lead to outcomes
    Analytics

    Move up the metrics value chain: social shares are great, but only if they ...

    10y Adam Singer

    Move up the metrics value chain: social shares are...

    Something I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. They ...

    View article