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    Can advertisers make the walled gardens hand over their keys?
    Media

    Can advertisers make the walled gardens hand over their keys?

    10y Merrily McGugan

    Can advertisers make the walled gardens hand over ...

    Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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    Filling in the data gaps: How content can be used as a tool for targeting audiences
    Analyzing Customer Data

    Filling in the data gaps: How content can be used as a tool for targeting a...

    10y Rebecca Sentance

    Filling in the data gaps: How content can be used ...

    Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...

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    Do we really need any more content recommendations?
    Content

    Do we really need any more content recommendations?

    10y Graham Charlton

    Do we really need any more content recommendations...

    It has now become almost impossible to read news online without encountering recommendations for related content.  In the main, it’s garbage. Co...

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