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    How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR
    AR & VR

    How Oreo, 7-Eleven and The New York Times are thinking outside the box with...

    8y Mike O'Brien

    How Oreo, 7-Eleven and The New York Times are thin...

    Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...

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    5 reasons CMOs should get behind ads.txt
    Digital Advertising

    5 reasons CMOs should get behind ads.txt

    8y Al Roberts

    5 reasons CMOs should get behind ads.txt

    Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...

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    What does the IAB's 'DEAL' plan mean for ad blocking?
    Media

    What does the IAB's 'DEAL' plan mean for ad blocking?

    10y Mike O'Brien

    What does the IAB's 'DEAL' plan mean for ad blocki...

    The IAB released a new set of recommendations for publishers to deal with ad blocking, an industry issue that's expensive and expanding. Can it help? ...

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