Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...
View articleHow to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...
View articleHere's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleIn a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....
View articleDeloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. Read More...
View articleAs advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...
View articleBrands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...
View articleDianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...
View articleAlex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...
View articleAs advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...
View articleMuch has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
View articleDeloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...
View articleImpact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channe...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
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