Access to data is the key to China's programmatic sector
Asia

Access to data is the key to China's programmatic sector

10y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Spotlight On: Mozilla's Jascha Kaykas-Wolff
Agency Spotlight

Spotlight On: Mozilla's Jascha Kaykas-Wolff

11y Emily Alford

Spotlight On: Mozilla's Jascha Kaykas-Wolff

We caught up with Mozilla CMO Jascha Kaykas-Wolff to talk about data, transparency, and the importance of community for building a trustworthy brand. ...

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Win Over the Consumer With Data Transparency
Data insights

Win Over the Consumer With Data Transparency

11y Yuyu Chen

Win Over the Consumer With Data Transparency

Companies that are honest about their data practices are more likely to build trust with consumers. Read More...

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Marketers Should Protect The Customer Journey
Email

Marketers Should Protect The Customer Journey

11y Scott Roth

Marketers Should Protect The Customer Journey

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one funda...

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