Techies.com, an online career resourcefor technology professionals, on Wednesday chose Digital Pulp to be its agency ofrecord, saying it would spend $15 to $20 million next year in a campaignincluding television, print, radio, outdoor and online buys.
Techies.com, an online career resource for technology professionals, on Wednesday chose Digital Pulp to be its agency of record, saying it would spend $15 to $20 million next year in a campaign including television, print, radio, outdoor and online buys.
Traditional media buying will be handled by KSL‘s Drive-To-Site-Media and online media by Mass Transit Interactive. Ads are expected to start running during the first quarter of next year.
“Today’s techies are visionaries and are passionate about their careers,” says Tom Tracy, director of marketing communications at techies.com.
“We needed an agency with an innovative approach to marketing that really understands how to reach today’s technology professionals. We conducted an extensive agency review that included several large agency contenders, and Digital Pulp demonstrated that they had the talent and expertise that would take our brand where we want it to go.”
The techies.com site offers career planning information, training, job opportunities and background on companies looking to hire technology professionals.
Digital Pulp’s other clients include 1800FLOWERS.COM, AltaVista, DoubleClick, and LivePerson.com.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.