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View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceTL;DR Oner Active opens its first store in New York’s NoHo on Saturday, November 7 The location follows Cela’s own numbers, with New York ...
View articleAds inside AI assistants are still in their early chapters. The first ChatGPT ads appeared as sponsored cards below an answer, much like the ads that ...
View articleTLDR Instagram is testing Features, a format for horizontal videos of up to 90 minutes, with select creators Reels clips lead viewers to the full vide...
View articleBefore a campaign goes live, someone in the room usually asks how customers will react. Surveys and focus groups give direct answers, but they take we...
View articleTwo years ago, the default for many brands was to buy influencer marketing one post at a time. A brand picked a creator, often by follower count or re...
View articleA customer buying a dashcam spends weeks researching, weighing footage quality against price, and picturing the one moment they might need to prove th...
View articleBlack Friday used to give shoppers a clear reason to buy NOW, and marketers could plan a holiday campaign around one weekend. That is changing as reta...
View articleNext quarter’s TikTok budget gets signed off on Friday, and the CFO wants to know how this quarter’s campaign performed. The CFO has no se...
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