The digital media world's increasing ad-blocking problem
A new Financial Times report has highlighted the growing issues that digital companies (who generate revenue via ads) face, when surfers use ad-blocking extensions.
A new Financial Times report has highlighted the growing issues that digital companies (who generate revenue via ads) face, when surfers use ad-blocking extensions.
A new Financial Times report has highlighted the growing issues that digital companies (who generate revenue via ads) face, when surfers use Adblocking extensions.
The report reveals that some companies – like Google, Amazon and Microsoft – are even paying Adblock Plus to unblock ads on their websites. Some companies are reportedly paying “30% of the additional ad revenues” they’ll make after the ads are unblocked. A previous report from August 2013 claims that Google had saved an estimated $887 million by paying Adblock to show its ads.
According to the report, roughly 5% (144 million) of all global internet users used ad blocking software during the second quarter of 2014. Most of those users – nearly two-thirds – came from Chrome and Firefox browsers.
To get around growing issues, larger tech companies are paying to use Adblock Plus, a service which “whitelists” or accepts certain ads that meet a batch of criteria.
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