How can marketers continue to make an impression with a new sophisticated online audience? According to mobile workplace solutions provider Citrix, reinventing your content marketing strategy to help customers make their buying decisions is crucial.
In recent years, the role of new content forms such as blogs, webinars and social media in marketing has taken on a life of its own, creating a shift in the habits and expectations of consumers. They’ve become Buyer 2.0.
Who is Buyer 2.0? They’re savvy. They know all the old B2B marketing tricks and how to tune them out. They independently seek out as much information possible on digital solutions for their companies before making a decision on what to buy, rather than taking the marketers’ word for it.
So how can marketers make an impression with this new sophisticated audience? According to mobile workplace solutions provider Citrix, reinventing the company’s content marketing strategy to help customers make their buying decisions is crucial.
“Buyer 2.0 doesn’t want to feel marketed to; to they want to know the details of what you’re offering and they want to see industry-wide credibility,” say the experts at Citrix.
“The trick for marketers is to foreground this information as part of their content strategy.”
Citrix’s whitepaper, Your Buyer 2.0 Marketing Strategy Overhaul Kit, provides a step-by-step guide for revamping a marketing strategy to keep Buyer 2.0 in mind, and includes guidance on how to ensure customers get the best possible content on every aspect of their buying journey, from research to checking out.
Fill in the form below to download your free copy of the whitepaper.
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