The Mining Co., MapQuest Join 24/7 Media Network

24/7 Media Inc. said it added The Mining Co. and MapQuest to its list of Web site clients for its ad network.

Together, these sites will add 50 million ad impressions per month to the network, the company said.

An Internet guide network, The Mining Co., is made up of more than 600 branded Web sites for every topic, from soccer, pregnancy and PDAs to pharmacology, stocks and telecommuting. Mining Co. sites are led by company-trained and certified subject specialists.

GeoSystems Global Corp.’s MapQuest is an interactive mapping service on the Internet, offering consumers free access to online maps of more than three million cities and towns worldwide, detailed driving directions and interactive travel planning tools.

“They are each category leaders which enables us to offer online advertisers more depth and increased audience diversification in our content channels,” said Mark Burchill, senior vice president, business development and marketing at 24/7 Media.

24/7 said it now represents more than 80 brand-name Web sites, including AT&T WorldNet, Better Homes & Gardens, Comedy Central, Reuters News Network and Rolling Stone. Other more recent additions to its roster include The DJ.com, EarthLink, Bigfoot, Channel One, Talk City and WorldPages.