Coca-Cola have created an ad comprised entirely of short video clips made by fans (apart from a couple of animations). The ad, the first user-generated project from Coca-Cola, came out of a contest announced a few months ago.
https://www.youtube.com/watch?v=XokGFN86ljc
Coca-Cola have created an ad comprised entirely of short video clips made by fans (apart from a couple of animations).
The ad, the first user-generated project from Coca-Cola, came out of a contest announced a few months ago which invited teens to submit short video clips sharing what it feels like when they take a sip of Coke. The best clips, they were told, would be featured in a national Coca-Cola TV ad.
Coca-Cola got some 400 submissions, and chose 40 for the final cut. The clips in the ad come from all over the world.
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