Trends of the top 100 brands on YouTube
A new report by Google and Pixability found that the average spend of the top 100 advertisers on YouTube is up a whopping 60%, and the number of advertisers investing in video ads is up 40% year over year.
A new report by Google and Pixability found that the average spend of the top 100 advertisers on YouTube is up a whopping 60%, and the number of advertisers investing in video ads is up 40% year over year.
In addition, views of branded content of the top 100 brands have nearly doubled in the last 12 months, brand channel subscriptions are up 47% year over year, and the Interbrand Top 100 brands are collectively uploading a video to YouTube every 18.5 minutes,and have an average of 2.4 channels.
“These first 10 years are just the beginning—we’re looking forward to seeing how brands will continue to evolve and innovate on YouTube over the next 10″, said Cenk Bulbul, Head of Strategy and Insights, YouTube Ads Marketing.
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