App-based matchmaker – Tinder – continues to monetise its offerings with the launch of a paid-for version, allowing users to ‘undo’ the dreaded accidental left swipe and much more.
App-based matchmaker – Tinder – continues its monetisation offensive with the launch of a paid-for version, allowing users to ‘undo’ the dreaded accidental left-swipe.
The feature is available in the UK for £7,99 per month – and rolls out next month in the US, allowing users to sweep up the accidental swipes, as well as unlocking the proximity-based selection service which will allow users to explore other cities with the “Passport” feature.
A Tinder spokesperson told Tech Crunch: “Both of Tinder’s mobile apps recently received updates on the respective app stores where the feature was mentioned in the app’s update text – hinting at an imminent arrival.
“However, Tinder says that Plus is not yet being enabled for end users in the US at this time – and the app’s update text descriptions will be edited to reflect this. Instead, the dating service says its US launch is still on track for a mid-to-late March time frame.”
You must be logged in to post a comment.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View article
It’s already launched in the UK with a price of £2.49