Shopping app The Edit is bringing a swipe-style interface to fashion lovers in a bid to merge the fashion-centric, mobile-savvy consumer with the online market through one universal basket in a UK market first.
Shopping app The Edit is bringing a swipe-style interface to fashion lovers in a bid to merge the fashion-centric, mobile-savvy consumer with the online market through one universal basket in a UK market first.
Launched during London’s Fashion Week, The Edit lets users swipe through 80,000 products from over 350 high street brands with a single payment system. Swipe right to save items to a wish list and left to banish them forever.
The new tool partnered with hot UK designer Charli Cohen for its launch during LFW; letting users shop outfits on the catwalk from their mobile phones.
The shopping interface is the first to emerge from m-commerce platform Bijou, owned by Blenheim Chalcot Group.
“We want people to have all their attention on the products themselves rather than the UI,” said Olly Cooper, Co-founder of Bijou.
“The beauty of the tinder-style UI is that it just uses one finger to operate – essential for a smaller smartphone screen – and the swipe left / swipe right action is both fantastically tactile and intuitive. We’ve applied Tinder’s simplicity to the buying experience; people can buy from any of the brands with just a single payment.”
The Edit is free to download and available for Android and iOS devices.
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Brilliant. Who wants a clutered Phone, full of brand and store apps? The only reason we do it its because of a lack of a seducing alternative. A dedicated app should be for nurturing a relationship with a brand, not the products.
Young generations are not that attached to brands yet like having a relationship with them so what does it mean? Product wise they want to browse, brand wise they want a conversation, values, behind the door…
Another brilliant example are the failed loyalty schemes around, all centred to your brand/store… again, we all hate them who wants to carry each store app cars etc? None sense, its legacy thinking, check http://www.loyalzoo.com that’s the future. One app only and my loyalty simplified no more cards, nothing, where ever you go… just checkin with Facebook or the apps… thats what we want.
Brilliant. Who wants a cluttered Phone, full of brand and store apps? Often the only reason we do it its because of a lack of a seducing alternative. A dedicated app should be for nurturing a relationship with a brand, not the products. Young generations are not that attached to brands yet like having a relationship with them so what does it mean? PRODUCT WISE they want to browse, BRAND WISE they want a conversation, values, behind the door…
Another brilliant example are the failed loyalty schemes around, all centred to your brand/store… again, we all hate them who wants to carry each store app cars etc? None sense, its legacy thinking check http://www.loyalzoo.com that’s the future. One app only and my loyalty simplified no more cards, nothing, where ever you go… just checkin with Facebook or the apps… thats what we want.
Brilliant concept. Who wants a cluttered Phone, full of brand and store apps? Often, the only reason we do it its because of a lack of a seducing alternative. A dedicated app should be for nurturing a relationship with a brand, not the products. Young generations are not that attached to brands yet, they like having a relationship with them, so what does it mean? PRODUCT WISE they want to browse, BRAND WISE, they want a conversation, values, behind the door…
Another brilliant example are the failed loyalty schemes around, all centered to your brand/store… again, we all hate them. Who wants to carry each store app cars etc.? None sense, its legacy thinking. Do we want loyalty schemes YES of course, but we are not in bed with your brand. How do you reconciliate this? Some got it just right check http://www.loyalzoo.com that’s the future. One app only and my loyalty simplified, no more cards or apps by stores by brands, nothing. Wherever you go… just check-in with Facebook or Loyazoo app etc. That’s what we want. For our favourite brands we will pick the apps that give us the relationship we want with them vs a catalogue.