Tool to gather and share digital insights for busy marketers

A new streamlined business intelligence tool is being rolled out in bid to improve senior executive and sale teams’ business decision-making across the digital industry.

The platform from EditorEye allows executives to curate key insights from global news and easily share them across their entire senior teams without jumping between multiple applications.

The tool is capable of tracking new product developments and potential investments or partnerships in any industry area – acting as a reliable ear on the ground in a fast-changing world, making it easier to explore business development or product ideas, with a full illustration of the wider industry – based on competitor actions, client news and market commentators.

It is used widely by clients in areas such as Internet of Things and Home Automation (where the likes of Norton and Hive use for business development) through to advertising and marketing agencies for tracking trends, investments and new business models.

“We give business professionals access to smarter and faster insights for day-to-day sales and long-term business planning.” says Nick Gregg, CEO and co-founder of EditorEye.

The process is simple. Users can create very narrow topic filters relevant to their market (e.g. “Mobile Apps AND advertising” — “Content Marketing AND partnerships” — “Omnicom OR WPP AND investment” — “Nike OR Reebok AND mobile advertising” and have news delivered into a dashboard from over 40,000 global sources. A researcher can simply select articles to include, optionally add commentary and then send round to colleagues with one-click in a branded newsletter template.