Top Banner Honors Go to Bonzi Software
Bonzi Software had the top-ranked bannerbased on reach percentage for the week ending May 23, according to theBannerTrack service of Nielsen//NetRatings.
Bonzi Software had the top-ranked bannerbased on reach percentage for the week ending May 23, according to theBannerTrack service of Nielsen//NetRatings.
Bonzi Software had the top-ranked banner based on reach percentage for the week ending May 23, according to the BannerTrack service of Nielsen//NetRatings.
The rankings:
Ad banners that run predominantly on an advertiser’s own property are not included in the measurement.
To view the actual creative for the Top Ten Banners, go to www.nielsen-netratings.com, click on “More Stats” in the “Hot off the Net” section of the home page. Information is based on audience measurement of persons ages 2+ who have access to the Internet from home. The Nielsen//NetRatings audience information service collects data from more than 14,000 panelists.
Top advertisers, ranked by banner impressions, for the week were:
| Advertiser | Impressions in millions* | Reach % |
| 1. Microsoft | 150.9 | 38.8% |
| 2. Amazon | 57.9 | 26.9 |
| 3. Thunderstone | 35 | 4 |
| 4. CDNow | 33.1 | 13.6 |
| 5. LinkExchange | 29.3 | 7.5 |
| 6. Bonzi Software | 26.2 | 16.7 |
| 7. E*TRADE | 22.9 | 2.7 |
| 8. Ameritrade | 22.4 | 2.7 |
| 9. Discover Brokerage | 22.3 | 2.8 |
| 10. Waterhouse | 21.8 | 2.5 |
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