Social media analytics firm DataSift has been chosen by Yahoo-owned Tumblr to provide insights into the 5.5 billion global interactions that take place on Tumblr every month. The move provides brands with an increased incentive to invest in their own Tumblr pages, taking advantage of the large pool of potential consumers.
Social media analytics firm DataSift has been chosen by Yahoo-owned Tumblr to provide insights into the 5.5 billion global interactions that take place on Tumblr every month. The move provides brands with an increased incentive to invest in their own Tumblr pages, taking advantage of the large pool of potential consumers.
Tumblr will join giants such as Facebook, Twitter, Amazon and YouTube, which already produce insights for companies.
Derek Gottfrid, VP of product at Tumblr, commented: “Brands have turned to Tumblr for new ways to connect with highly engaged users and engage in brand storytelling.
“Through this partnership with DataSift, we’re delighted to enable these brands and agencies to unlock new insights about the audience that is consuming and sharing their creative content.”
Initial research carried out by DataSift highlighted that actually users, rather than brands, were the main creators of content on the micro-blog site, revealing areas of promising untapped engagement for brands, if they were to form advertising strategies that took advantage of the specific behaviours of Tumblr users.
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