Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear

Two rappers' Twitter beef prompted Tweets from burger brands, Jon Stewart's Daily Show departure brought nostalgia, and National Underwear Day mostly just made brands get weird.

One of the dominant trending topics this week was the Twitter battle between rappers Drake and Meek Mill. Fast food brands wasted no time making puns around the beef between the two.

Whataburger, a Southern burger chain, doesn’t have the following of Burger King or White Castle, but the Texan brand was arguably the winner there. Whataburger’s Tweet garnered a combined 26,000 favorites and retweets, and Drake even displayed it onstage during a performance in Toronto earlier this week.

Another fast food chain with a particularly engaging Tweet was Arby’s. Giving a self-deprecating shout out to Jon Stewart, whose 16 years hosting The Daily Show came to a close last night, Arby’s subsequently saw nearly 8,000 mentions of its own within 13 hours of the Tweet.

The #JonVoyage hashtag featured more celebrities and media outlets than brands, though Skype also bid Stewart a fond farewell.

Wednesday’s National Underwear Day was a less aggressive topic that inspired some bizarre Tweets, from Vevo’s slow-motion video of Justin Bieber in his boxers to toilet paper brand Charmin making a veiled reference to pooping one’s pants.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource