Twitter can now target ads by app history
Advertisers have a new tool to play with, Twitter has announced, which is able to show ads based on apps users have previously downloaded.
Advertisers have a new tool to play with, Twitter has announced, which is able to show ads based on apps users have previously downloaded.
Advertisers have a new tool to play with, Twitter has announced, which is able to show ads based on apps users have previously downloaded.
The new tool, “installed app category targeting” aims to allow marketers to target their ads specifically to users who have previously installed similar apps.
Twitter’s project manager for revenue, Deepak Rao explained all in the blog post:
“For example, an advertiser who wants to drive installs of a task management app can select the “Productivity” category to reach users who have recently installed similar apps. That same advertiser may know that productivity app users also tend to use finance apps, so they can target the “Finance” category to connect with new people who are likely to be interested in their app.”
The app-tracking features are also used to inform “who to follow” suggestions, Twitter has confirmed.
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